I was fortunate enough to sit in on two presentations at today’s Omniture Summit seminars. I left both seminars with some insight. I guess that I was expecting them to be full circle presentations of information, but in the end it was more of a snapshot of the potential that exists. Needless to say, this should and was still fulfilling. Rather then laying out perfect scenarios of how one can improve their business, the presentations were more of a directional kick in the right direction. In the end, this is how business is run. You never reveal exactly how to do the right thing, you always recognize what some of the right things are (does this make sense). Being that there is a vast amount of different types of businesses and backgrounds in the rooms (B2B, retail, etc), this seems to be the best approach. I came a way with a better sense of how to better monetize our goals, prioritize them in the Que, and implement them. I also learned the different approaches that a company can take toward determining profiles of their customers and how omniture can be a ‘catalyst’ for this process. Below are the summaries provided for the seminars that I partook in.
Monetization: From Behavior to Action to ROI
Presented By Ron Brien, Omniture
Customer: Shane Atchison and Jason Burby ZAAZ
As a follow-up to the opening session keynote, ZAAZ proven process to monetize, prioritize and optimize site performance. You will walk away with a new outlook on visitor behavior and opportunities on your site from the experts who have done this with dozens of global brands such as Ford and Microsoft. This is a session about how to use insight gained from Site-Catalyst to truly impact your business.
Take Customer Engagement to the Next Level with Visitor Interaction Profiling
Presented by James Hodges and Brian Jensen, Omniture
Customer: The Generation Network (myfamil.com, etc)
In today’s competitive environment, understanding the online customer is key to business success. At this session, Omniture experts will demonstrate the importance of creating visitor interaction profiles with both anonymous and opt-in data. Learn how to leverage interaction profiles to drive relevance online and within various marketing campaigns for an enhanced customer experience.