Seth Godin spoke for the first accountable time in Salt Lake City on Thursday. His speech revolved around his most recent book, The Dip. The book is something out of his ordinary. He speaks to the individual at the work place, rather then the speaking about the marketing world. His approach is something that pushes the individual. It is more of a motivational speech for the employee, rather then his typical status of the marketing world. His words are certainly more personable. It was a great honor to be a part of the audience.
