San Francisco, CA.
EXPERIENCE
2011 – Present Mojiva Inc. San Francisco, CA
Mojiva is a premium mobile advertising network, specializing in advertising strategies in the mobile landscape.
Account Executive, Sales
- Sales lead and manager for both brand and performance mobile advertisers.
- Responsible for driving over $900K in revenue in 2011 and over $500K in 2012.
- Manage a team of account managers to effectively scale revenue, while meeting client goals.
- Work closely with the product management team to effectively improve Mojiva’s tools and processes, for an efficient workflow for both clients and internal employees.
2009 – 2011 Delivery Agent, Inc. San Francisco, CA
Delivery Agent enables the next generation of commerce for global brands through web, mobile and interactive.
Manager, Online Marketing
- Manage ecommerce marketing channels for the online retail stores of the Discovery Channel, HBO, ABC, NBC, History Channel, FOX, CBS, UFC, and FIFA.
- Manage a marketing team that is responsible for over $4.5 million in revenue and facilitating the relationships between publishers and Delivery Agent advertisers.
- Team Lead for business development opportunities; worked with the Visa Sponsorship team to generate over $250K in FIFA online sales during the 2010 World Cup.
- Responsible for media and advertising buys, managing a cost effective return on all insertion orders and paid placements.
2008 – 2009 Google Chicago, IL
Google offers targeted advertising programs and is a top web property in all major global markets.
Account Manager, Online Advertising
- Liaison between high revenue generating advertisers and publishers negotiating insertion orders, increased revenue share opportunities, and web placements.
- Efforts resulted in optimizing advertiser annual sales of $85 million, 116% year over year growth, and $1.1 million in advertising revenue through Google Affiliate Network.
2007 – 2008 DoubleClick Chicago, IL
DoubleClick is the ad management and ad serving technology foundation of digital media
Program Manager, Online Advertising
- Navigated the affiliate marketing (CPA) programs for Sears Holdings Corporation, Motorola, RedEnvelope, and Sirius XM Satellite Radio.
- Generated over $40 million in annual revenue sales for these advertisers.
2004 – 2007 Backcountry.com Park City, UT
Backcountry.com is an online retailer of high-end outdoor gear, featuring over 300 brands & 20,000 products.
Visual Merchandising Manager and Promotional Coordinator (2005 – 2007)
- Prioritized all promotional activity and merchandising tools; analyzing various online campaign codes, monitoring visits, conversion, and other analytical factors to assure efficiency and sales growth to Backcountry.com.
- Served as marketing liaison to Buying, Inventory Management, Creative and Software Engineering departments.
- Performed duties that include search engine optimization, email and direct marketing to assure revenue growth.
Affiliate Marketing Coordinator (2004 – 2005)
- An original member of an internet start-up that grew annual sales revenue from $27 million to $118 million from 2004 to 2007.
EDUCATION
1998−2002 VILLANOVA UNIVERSITY Villanova, PA
Bachelor of Arts, June 2002
- BA in Philosophy; Minor in Economics
- Study Abroad at University of Canterbury, New Zealand
- NCAA Division 1 Men’s Lacrosse Player
1994-1998 Fairfield College Preparatory School
ACTIVITIES & SKILLS
- Proficient in basic HTML, Omniture, AdWords Editor, Salesforce, and Microsoft Office
- Volunteer work: Consulting for The CT Audubon Society and UrbanInitiatives.org
- Graduate of The Second City training center for improvisational comedy
- Google Grants screener, Actor in a Google digital short, & Self-Powered Commuter
- Passions include skiing, biking, mountaineering, and sailing